Emaar Community Management was announced the winner in the Client Relationship Management category at the Gulf Customer Experience Awards 2015, held on 20 January 2016 at the Jumeirah Creekside Hotel. The announcement was made at an awards ceremony held after a presentation to the judging panel earlier in the day.
This award is special as we had leading international banks, such as HSBC, Emirates Bank and Commercial Bank of Dubai, as well as other large corporate organisations from Saudi Arabia, Qatar and the Gulf.
We were judged in the Discipline Specific Category and rated on different parameters such as Business Rationale & Context, Innovative & Creative Solutions, Outstanding Customer Experience Delivered, Business Impact & Results, Customer Insight and Effective Implementation.
The key to winning this award were the several customer centric initiatives and solutions that we employ in our day-to-day operations. Through a combination of customer response management, communication and cost-effective technology, we proved we are the best in the Gulf when it comes to ensuring enhanced customer experience.
Some key factors that helped us win were our communications, ICMS, websites and community portals, newsletters and the iREPORT interface.