Emaar Community Management is focused on promoting a responsible society and nurturing a sense of community and solidarity during the Holy Month through a range of activities and events. Under the initiative #BuildingCommunities, the following events took place across Emaar communities and drew participation from all quarters, bringing in a true community feel.
Serve Your Service Providers
In a unique event, Emaar and community residents together organised an Iftar for its community workers and service providers to mark the spirit of service and sharing during Ramadan. Residents signed up to donate laban, juices, breads and fruits, while families poured in as volunteers to serve and usher the community staff at the food stations. The Iftars, held at Arabian Ranches and Emirates Living, were attended by over 1,200 staff including security guards, lifeguards, MEP staff and cleaning staff.
Daily Iftars were a regular feature at all our community mosques and prayer halls that were serving an average of 3,000 Iftar meals in a day at twelve locations that included community mosques, prayer halls and commercial buildings, bringing together residents and community staff together at one table. Iftar tents were setup by mosques such as Al Samad and Al Wahab in The Meadows, Al Rahim in Dubai Marina, Sharbatali in The Greens & Views, Al Rahman in Arabian Ranches and Al Ghafoor in Downtown Dubai.
Special Iftars were also hosted for our service providers, Interim Board members and staff to draw a sense of belonging within our community management structures.
Emaar Kindness Boxes
Throughout the fasting month and Eid, Emaar distributed #BuildingCommunities kindness boxes to complement the ‘Year of Giving’ announced by UAE President His Highness Sheikh Khalifa bin Zayed Al Nahyan for supporting less privileged communities through charitable initiatives. By encouraging people to undertake random acts of kindness and to make a positive difference in someone’s life during the Holy of Ramadan, #BuildingCommunities aimed to foster community spirit.
Clothes donation drive
Thanks to the generosity of our residents, over 14,000 kilograms of donated clothing were collected across clothes collection banks located at community mosques and apartment complexes. By placing posters in our communities, residents were encouraged to drop in clothes for the needy.
Our initiatives during the blessed month, translated the Joy of Giving into action giving our residents, service providers, management and volunteers a meaningful experience and a sense of social involvement.